According to the Google sandbox effect, Google temporarily reduces the page rank of new domains, placing them into what is referred to as its “sandbox”. This is done in an effort to counter the ways that search engine optimizers attempt to manipulate Google’s page ranking by creating lots of inbound links to a new web site from other web sites that they own.
The Google Sandbox effect has not been proven and is a concept that most SEO experts believe is applicable to only highly competitive or broad keyword phrases. The result of a sandbox effect is that a new website does not receive good Google search engine rankings for its targeted keywords or phrases for the first few months, hence reducing traffic. This happens in-spite of good content and inbound links. Google places new sites in sandbox for the sole reason of preventing spammers to take advantage of Google’s algorithm thereby promoting websites who are serious about their future and contribution to the web.
How do you know if you’re website is placed in Google Sandbox
Well, there is no hard and fast rule or a magic formula to tell you that. Here, we have listed down a few signals of a website being Sandboxed.
1) Having great unique content with proper on site SEO and still not ranking for your targeted keyword - it’s likely that your site has been sandboxed
2) If your site has received a PR in an Google PR update because of your proper SEO efforts, but cannot be found for your main keyword in Google, as well as if it shows up for secondary keywords, or even those keywords that you are not trying to rank for, it’s very likely that your site has been sandboxed.
How to Get out of Google Sandbox?
It might sound strange and a little lame in this net savvy world, but one of the biggest factors in life is TIME. The same applies to websites which want to emerge out from a Google Sandbox. But that does not mean that stop your efforts, you having to continue building great content with proper on site SEO and keep building backlinks to your website. Over a period of time, you will notice that your keywords start ranking high in Google SERP’s – this happens because you’ve communicated your intent to Google that you’re here to stay and not to SPAM the web.
If you’re starting a new website and would like to avoid the Google sandbox, you could target low competition keywords which of course will have lower no. of searches as researchers and SEO experts believe that the Google Sandox applies to highly competitive & broad keywords.
Do let us know if you think this is just a concept and not reality? Have any of your websites been through and emerged from a Google sandbox – we would love to hear your thoughts?